BEYOND INTERIORS
The story behind Aestoria
From Brand Marketer
to Interior Designer:My Story
What if a brand was something you could walk into?
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That one question changed my career.
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I spent almost a decade in graphic design, building brand identities for small businesses through to global corporations. Then I had the opportunity to work on an Airbnb renovation project, and it completely changed the way I saw design. A brand didn’t have to live on a screen or a printout. It could be something people walked into.
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I’ve been designing spaces ever since.
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As founder of Aestoria Design Co., a Sydney-based studio designing spaces beyond interiors, I’ve worked with clients from all over, connecting brand and space through authentic storytelling and placemaking.
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Branding is only half the story. The interior is what makes people feel it. The story is what makes them remember. That’s the vision Aestoria is built on.
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Every project starts with the story and works outwards, until the layout, materials and details all speak the same language. Branding agencies and interior studios rarely work alongside each other, so I offer both, with a practical eye on budgets and on what can be reused before anything is replaced.
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If you’re ready to explore how we can tell your story together, reach out. I’d love to hear it.
One designer. One story.
Brand and interiors designed together in-house, so nothing gets lost in translation between different studios.
Story first, always.
We start with who you are and what the space is for, not a trending theme or mood board of other people's rooms.
Practical, on purpose.
Good design knows what to keep, what to rethink and where your money is best spent.
TESTIMONIALS
Gab understood our vision and guided us through a thoughtful process, helping us refine our style and turn it into a beautiful venue space. From concept to execution, she curated the perfect environment for our brand.
Alex
Woolloomooloo, Sydney
Finding a style match to our vintage bathrooms felt nearly impossible. Thankfully, Gabriela brought the clarity we needed and delivered a cohesive design on time and in budget for our summer Airbnb launch. Guests constantly compliment the style - it became part of the experience.
Emily M.
Manly, Sydney
We struggled to find heritage-appropriate pieces that honoured our estate's history without blowing the budget. Gabriela understood the brief, sourced the pieces and made the whole process effortless!
Chloe & Tim W.
Bowral, NSW
